Every lead answered, day or night.

Your AI agent answers every call, text and email in your brand's voice and books the tour. Your team picks up in the same CRM, with the whole conversation in front of them.

Zuma is now part of Venn
  • 59%more callers booked a tour
  • 18%more prospects booked a tour

From first message to signed lease

  1. 01

    Every renter hears your brand

    The first text arrives in your voice, with the floor plan, a video tour and the details that fit each renter.

  2. 02

    Your team knows what's next

    Ask what to focus on, and today's tours and follow-ups come back in order. Tour notes go to your AI agent, so the follow-up picks up where the tour left off.

  3. 03

    One calendar for the whole property

    Tours sit next to move-ins, amenity bookings and maintenance visits, so nobody books a tour into a busy hour. Just me shows each agent their own day.

Ask Atlas where your next leases will come from

Atlas sees every lead, tour and lease next to what each source costs, so you can put the budget where renters actually sign.

Why lead nurture belongs on your Company Brain

A leasing CRM sees the lead. Your Company Brain sees the lead, the building, and the resident they become.

ComparedLeasing CRM point solutionLead Nurture & CRM on your Company Brain
Prospect recordA guest card synced with your PMSSynced with your PMS: one profile that becomes the resident record at move-in
Where your team worksA leasing tool, apart from resident operationsThe same Hub your team uses after move-in
CalendarTours onlyTours next to move-ins, amenity bookings and maintenance
Questions you can askReports on the leads it handledLeasing next to occupancy, renewals and service, in one answer
Getting startedAnother vendor and integration to runAlready on your Company Brain

Ready to deploy on your Company Brain

  • Every channel, one thread

    Calls, texts, email, and chat on the guest card, transcripts included, never in another tool.

  • Voice AI on every line

    Answers every leasing call, day or night, books the tour, and transfers to your team when a caller needs one.

    Explore Voice AI
  • One profile, prospect to resident

    What a prospect tells you stays on their profile after move-in, for every team.

  • Tour booking

    Booked on your team's real calendars, with reminders and easy rescheduling.

  • Playbooks by property

    Start from lease-up, stabilized, or affordable playbooks, or bring your own.

  • Follow-up that never stops

    Nurtures every lead by text and email until they tour, apply, or opt out.

  • Suggestions, not just answers

    Flags what needs your team and drafts the next step for you to approve.

  • Tasks that find the right person

    Handoffs and escalations land in the Hub your team already works in, with the full context.

  • Every lead, one view

    Stage, owner, and next step for every lead across your portfolio.

  • Lead source reporting

    Leads, tours, and leases by source, so budget follows what converts.

  • Synced to your PMS

    Guest cards, tours, and activity land in your PMS without re-entry.

  • Something missing?

    Our forward deployed engineers build the features your team needs, fast.

    Build it with us

Connected to the tools you already use

Questions about Lead Nurture & CRM

What is Venn Lead Nurture & CRM?

Venn Lead Nurture & CRM is a multifamily CRM with an AI leasing agent built in. The agent answers every call, text, email, and chat, qualifies leads, books tours, and follows up, while your team works every lead in the same CRM.

What does an AI leasing agent do?

It answers prospects in about a minute, day or night, on every channel. It answers questions about your units, pricing, and policies, asks budget, move-in date, and pets, books tours on your team's calendars, sends reminders, and follows up until the lead tours or applies.

Can onsite, centralized, and offshore teams work the same leads?

Yes. Everyone works in one shared thread per prospect, alongside your AI agent, for leasing and renewals. Tasks go to a person or a group, and roles and permissions control who can do what.

Can I reply by text and email from the CRM?

Yes. Your team replies by text and email from the prospect’s thread, sends as themselves or as the AI agent, and picks up live website chat in the same place.

How are tours assigned when staff cover several buildings?

Each building has its own staff calendars. Tours can go round robin, to a preferred agent, or to your best closer first, and you can allow simultaneous tours on busy days.

Can the AI leasing agent match our brand voice?

Yes. Your marketing team sets the agent's tone, the words to use and avoid, and the style of every reply, the same way you'd coach a leasing agent. The voice applies to calls, texts, and email.

Can the AI leasing agent answer phone calls?

Yes. Voice AI answers your leasing line day or night with your greeting, books, reschedules, and cancels tours, and transfers calls to your team. Every call is recorded, transcribed, and summarized on the guest card next to texts and emails.

Is it easy for onsite teams to use?

Yes. Tasks show each person what's theirs, conversations and call transcripts live on the guest card, and the CRM flags what needs attention and answers questions from your own SOPs, so new teammates know where to go.

Can I book a tour from the guest card?

Yes. Book, reschedule, or cancel tours right from the guest card, and amenity bookings and other property events show on the same calendar.

Can I stop agents from approving applicants or making promises in writing?

Yes. Roles and permissions set what each person can do, from approving applicants to editing templates.

How do I take a conversation back from the AI agent?

Turn off agent mode on the conversation, and the agent stops replying so your team can take over. Turn it back on when you’re done.

Are automated messages branded?

Yes. Templates are branded per property, and your team can turn branding on or off per message, so a personal note can look like one.

Can agents call prospects from the CRM?

Yes. Agents place calls from the CRM, and calls and call volume are tracked on the guest card and in reports.

Will it replace my leasing team?

No. The AI agent takes the first response, the follow-up, and the scheduling, so your team spends its time on tours and closing. Your team sees every conversation and can step in at any moment.

When does a lead go to a person?

You decide, property by property. Common rules: the prospect asks for a person, the move-in is within 7 days, a fair housing question comes up, or there's no reply after 48 hours. The handoff arrives with the full conversation.

Will the CRM's reports match my PMS?

Every call, text, and tour is logged once and synced with your PMS, so leads, tours, and leases line up across both. Reports show results by property, portfolio, and lead source.

How is Venn different from other AI leasing agents?

Most AI leasing agents run every operator through one generic playbook and stop at the tour. Venn starts from playbooks built for your asset class, lets you change workflows building by building, and carries every lead into application, lease, and move-in on one Company Brain.

Does it work with Yardi, RealPage, and Entrata?

Yes. Units, pricing, and availability come in from your PMS, so the AI agent quotes what's really open, and guest cards, tours, and activity go back without re-entry.

What happens after a prospect tours?

The AI agent follows up with an application that already has what the prospect shared, like move-in date, pets, and parking. The application, screening, and lease run in the same system, so nothing is re-typed.

About Application & Screening

Do renewals happen in the same CRM?

Yes. Renewal offers, non-renewal reasons, and offers for a sister community run in the same CRM, and decisions sync back to your PMS.

Do Zuma customers have to migrate?

No. Zuma’s products are continuing, and every one of them stays fully supported, with more resources behind them and now the Venn platform to work within. To try Zuma's AI agent inside Venn, reach out to your account support manager.

See Lead Nurture & CRM in a demo

We'll walk through one lead from first call to booked tour.

Book a demo